A MULTI-STATE, MULTI-CLIENT LOBBY FIRM
HEADQUARTERED IN MICHIGAN.
PSG MISSION
RELENTLESS ABOUT WINNING.
THINK
The intelligence, knowhow and vision to get off the starting block and in the right direction.
CONNECT
The connections, network and access to engage.
PERSUADE
The integrity, dedication and professionalism to influence and get results.
TEAM PSG
DECADES OF EXPERIENCE AT THE DECISION-MAKING TABLE. AND WE'RE JUST GETTING STARTED.
ROB MINARD
Rob Minard has spent 23 years in the business of issue advocacy, public relations, campaign management and field organizing.
As Chief of Staff, Rob oversaw a 400-employee workforce and $70 million operating budget in the Michigan House of Representatives.
Rob gained experience in nearly every position in politics. Chief of staff, executive director, lobbyist, consultant, campaign manager, senior strategist, legislative director, political director, spokesperson, and fundraiser – he has done it all. Because of this diverse background and a reputation for effectiveness, Rob was listed as one of the "50 Names to Know in Government" by CRAIN'S Detroit Business.
PSG SERVICES
RELENTLESS ABOUT WHAT WE DO.
LOBBYING
You can't make an impact unless you have a seat at the decision-making table. PSG and our network has the relationships and access necessary to give you a voice and effectively influence the process.
ISSUE TRACKING
Government tends to move at the speed of, well, government. Sometimes, it can move quick. No matter how things develop, we provide immediate information to help clients make informed and strategic decisions.
STRATEGY
We plan the work. Then we work the plan. We know that every client is different and therefore our strategies are customized, never cookie cutter. We engage and focus on hitting benchmarks and making progress, not just random motion.
BUSINESS DEVELOPMENT
Growth extends far beyond just legislation. We open doors and help build relationships that create new economic opportunity through state appropriations, procurement, and strategic partnerships.
COALITIONS
To shape change, oftentimes you need to build a coalition of support, or shared interests, in order to mobilize action. The more voices, the better. An important component of PSG's legislative strategies is building coalitions that help visualize the need for public policy change.
RESEARCH
Information is power. We know where to look and how to dive deep to find the information that's needed to craft a credible narrative with supporting facts and data that persuades policymakers.